From product to real customer experience.
Powered Reviews gives e-commerce brands a clear, structured process for customer research, product experience, feedback, UGC and campaign insight—without turning the process into a black box.
Campaign Design
Participant Coordination
Feedback & UGC
Tracking & Insights
Eight clear steps. One organized campaign.
Every campaign is adapted to the product, marketplace and objective, but the operating structure stays simple and visible from start to finish.
Discovery
You tell us about the product, marketplace, current stage, target customer and what you want to learn or improve.
Customer & Market Research
We review competing products, recurring customer questions, complaints, desired benefits, objections and the language shoppers use.
Campaign Design
We define participant criteria, campaign volume, required deliverables, UGC needs, timelines and tracking structure.
Participant Coordination
Qualified participants are coordinated around the agreed product experience and campaign requirements.
Real Product Experience
Participants experience the actual product and evaluate it from the perspective of a real customer, based on their own experience.
Feedback & UGC
Where included, participants provide independent feedback and create photo or video content based on the real product experience.
Campaign Tracking
Progress, deliverables and campaign activity are organized so your team has a clear view of what is happening.
Insights & Next Steps
We identify recurring customer themes, questions, objections, use cases and content angles that can inform future marketing decisions.
You should always know what stage your campaign is in.
We structure campaign activity around clear milestones and organized tracking so your team can follow product status, participant progress, content delivery and recurring customer insights.
Campaign Progress
Keep deliverables and activity organized in one place.
Customer Language
See the words customers naturally use around the product.
Positioning & Content
Use recurring themes to sharpen listings, messaging and UGC briefs.
Future Campaigns
Apply what you learn to future SKUs, launches and creative testing.
Customer opinions stay independent.
Powered Reviews does not require participants to provide a particular star rating or predetermined positive opinion. The purpose is to facilitate authentic product experiences, useful customer feedback and UGC while respecting applicable marketplace and advertising requirements.
Put your product in front of real people.
Tell us what you sell, where you sell it and what you want to learn. We’ll help map the right starting point for your campaign.